The Character Does Matter (CDM) program, spearheaded by the Travis Manion Foundation (TMF), offers a unique and impactful opportunity for military veterans to find renewed purpose and community connection after their service. Here’s an easy-to-understand look at what the program is about and how it benefits both veterans and young people.
What is the Character Does Matter Program?
- Youth Mentorship Led by Veterans: At its core, CDM is a youth mentorship program. It’s led by veterans and families of the fallen, aiming to develop character and leadership skills in young adults. This program includes presentations, activity-based courses, group discussions, and small group mentoring to inspire youth to lead with character both in and outside of the classroom.
- Impact on Youth: One in three youth report not having a positive mentor in their life. CDM fills this gap by allowing veterans to become role models, positively impacting behaviors and attitudes among school-aged youth. This includes fostering self-reflection, confidence, goal setting, leadership, and service.
- Diverse Ways to Mentor: CDM is not one-size-fits-all. It includes individual presentations, in-depth leadership courses, small group mentoring, and community service engagements. Through these activities, youth explore individual character strengths and learn to apply them in their communities.

How Does It Benefit Veterans?
- Transition to Civilian Life: Many veterans find the shift from military to civilian life challenging. The CDM program offers a smoother transition by enabling veterans to continue serving, but in a different capacity. It helps them develop stronger relationships and a sense of purpose through serving others.
- Sense of Community and Purpose: Thousands of veterans have found a renewed sense of purpose and community through volunteering with CDM. They get the chance to develop character in future generations and serve alongside youth in various community projects.
- Personal Growth and Fulfillment: Veterans like Lupita Hernandez and James Fitzgerald have found working with the CDM program very fulfilling. It has allowed them to step out of their comfort zones, improve themselves, and appreciate life’s small joys. It’s a mutually beneficial experience where they not only give back to the community but also grow personally.

How Can Veterans Get Involved?
- Training and Preparation: To become a CDM mentor, veterans undergo a multi-step process. This includes online training, a volunteer background check, and attending a live session with a TMF staff member. Once trained, they are connected with local schools and community groups to start their mentoring journey.
- Creating an Account: The first step for interested veterans is to create a free account in the Spartan Development Center, TMF’s online portal. Here, they can access training and resources needed to impact youth as a CDM Mentor.
In conclusion, the Character Does Matter program is more than just a mentorship initiative. It’s a platform where veterans can leverage their leadership skills and experiences to guide the next generation while finding new missions and purposes in their post-military lives. It’s a win-win situation, empowering both veterans and young people to grow, learn, and contribute positively to their communities.
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